— to hospitals, medical facilities, and homes across the country, giving away over 90 percent of its original inventory to medical workers and first responders in all 50 states and US territories.
The shifting strategy will certainly have positive impacts on the brand in the log run. With products officially slated to launch for sale in July, Hiki has investment in its community has been reciprocated. “We have been blown away by the amount of positive messages we’re seeing people share on social media,” adds Wengroff. “arfa was born from a fundamental belief in the power of human connection, and that has shined through in more ways than we ever imagined.
At first sight, Muri Lelu sets itself apart from what has become expected of other cannabis beauty brands — its sleek packaging and modern, fresh, and floral-infused branding are enough to pique interest before even getting to the products that are just as impressive. Differentiating itself in the market, the brand integrates cannabis as a whole plant, from the seed up, to its products.
Having been live less than a full month, it's hard to say how the ongoing pandemic will impact the brand’s growth, but the team is prepared to be flexible in how they view success.