With millions of followers across many social-media platforms, Dixie and her family are a powerhouse in the influencer industry. Her sister Charli is TikTok's most followed creator with 73 million followers , and their parents Heidi and Marc also have large followings online.
For Dixie, the launch of her new song is the start of a larger strategy, Jones said. It will rely on the family's celebrity-level team and the massive distribution funnel the D'Amelios have built across TikTok, Instagram, and YouTube, rather than a traditional record label. She eventually choose "Be Happy," which was produced by Christian Medice and was cowritten by Medice, Samantha DeRosa, Joe Kirkland, and Mann.
Days before the song was released, Mann told the family that given her audience online, and the fact that she was a brand new artist, Dixie could expect between 100,000 and 250,000 streams within the first week.