—with each model styling their own look using a mix of Marc Jacobs collection pieces and curated vintage finds. “Within the system of fragrance, the idea of using these images or stories as aspiration is to open up the narrative,” Jacobs tells“It’s reflecting change, [because] otherwise it’s just going to go back to the same old notion and formula.”
Fragrance has always played a huge role in your life. What are your earliest scent memories, and how did they shape your appreciation and embrace of fragrance?My earliest memories of fragrance came from my mother, my cousin Deanie, and grandmother. My grandmother always wore Joy by Jean Patou; she never changed. She had one fragrance, day and night, any occasion—period.
It comes from a saying that’s “I’m a perfect being in a perfect world where everything that happens benefits me completely.” And I like the “perfect as I am” part of that philosophy. It represents the story I’d like the fragrance to tell. I approached it with this perspective of perfect not being an aspiration, but something more of self-love, self-acceptance, and the ability to look at things in a positive way, no matter what they were or are, and find meaning in them.
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