In the early 2010s, Marvel's comics business focused on a diverse slate of new characters, but by 2017 comic sales had fallen, which resulted in the exit of editor-in-chief Axel Alonso.
Beacham was studying journalism at Brigham Young University, in Utah, when he walked into a comics shop in 2011 and picked up a copy of Morales' first appearance. Beacham, who is Black, said he was amazed to see Morales — a teenage Spider-Man who has a Black father and Puerto Rican mother — in its pages.
But Beacham, now 31, was living in New York City with a child on a $38,000 salary. He said that after three years as an assistant editor, from 2014 to 2017, without a promotion or raise, he was ready to leave. It wasn't about the money as much as the lack of a path forward. Disney-owned Marvel has grown into a cultural force that extends beyond its comic books and into movies, video games, and other media. The comics are the foundation for it all, including the Marvel Cinematic Universe, which has become the highest-grossing movie franchise of all time.
New and diverse characters like Morales took center stage instead of Marvel's decades-old classic characters, who were primarily white. These characters inspired new fans like Beacham, and continue to inspire new fans as they make their way to other media. And in a memo to staff sent July 6, Marvel's president, Dan Buckley, outlined three areas of focus for Marvel moving forward:
In addition to Beacham, Business Insider spoke with two former Marvel editors and a current editor. Aside from Beacham, the Marvel insiders spoke on condition of anonymity to protect their stance at the company or job prospects. They said they weren't confident in Marvel's latest initiative. What Gabriel meant by "core Marvel character" were the classic, decades-old characters being sidelined for new, younger, and more diverse characters.
But in the months between that retailer summit and Alonso's exit, Marvel introduced an initiative for editorial staff that had been discussed internally for some time: Phase out the familiar superhero codenames for some newer, diverse characters and give them their own, two former assistant editors including Beacham said.
"There's not a lack of people who can do the work," said Yumy Odom, the founder of the East Coast Black Age of Comics Convention, which helps to showcase the talents of creators of color. "But it's about how receptive the industry is to them. I can think of 20 creators, mostly African Americans, who would be ready to work at Marvel."
"People of a certain age have a connection with Peter Parker, not Miles Morales," a former Marvel staffer said. "Years from now, that may be different."
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