Marketers bet on in-housing, how much adtech companies pay employees, and sponsored content for travel brands returns.As marketers cut costs due to COVID-19, Tanya Dua reported that more marketers are taking functions like ad-buying and creative in-house.
One example is Anheuser-Busch, which used its in-house agency, Draftline, at the beginning of the pandemic to change its messaging and crank out 500 digital ads in one week. The increased speed to in-housing is another blow to ad agencies, which are under pressure to keep up with clients' changing needs like allowing marketers to control their data and messaging.
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