This company thinks bacteria can help fix fashion's water pollution problem

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Textile dyeing causes terrible water pollution. To clean up the fashion industry, a UK startup has harnessed the power of microbes to produce non-polluting dyes.

. This makes the dyeing industry one of the most environmentally harmful in the world, responsible for up to one fifth of industrial water pollution.The device Orr and his team developed to test water pollution in Nepal used genetically modified bacteria that changed color when exposed to hazardous chemicals.

Yarkoni says Colorifix has made pigments using genetic code taken from plants, dragonflies and gorillas, among others, using DNA information sourced from scientific studies."We don't like bothering animals," he adds. While the conventional industry mixes primary colors to create a range of shades, Yarkoni says Colorifix makes "true" pigments."So for instance, our purple is a true purple, not a mixture of blue and red". Colorifix has developed 23 hues so far.Colorifix isn't the only company using biotechnology to create sustainable shades. German-Israeli firm Algalife is growing non-toxic dyes with algae.

Georgia Parker, Innovation Manager at startup accelerator Fashion for Good, says that transporting live microbes safely is another hurdle.around the transportation of living organisms across different geographies," Parker says."As a dyehouse, you would need to get government signoff to import these organisms."

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SheGoesByLoLo Great idea. Not good to dye your hair

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