The coronavirus is forcing retailers to pivot to lifestyle brands - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 34 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 17%
  • Publisher: 51%

Singapore News News

Singapore Singapore Latest News,Singapore Singapore Headlines

3 steps to pivot your business into a lifestyle brand to weather the crisis — it's easier than you might think

However, entrepreneurs should be careful about adding too many additional costs to their budgets, said Santiago Gallino, assistant professor of operations, information, and decisions at the Wharton School of the University of Pennsylvania. "They need to adjust in a way that is smart, so that they don't lose customers," Gallino said. "And at the same time, they need to be conscious of the extra investments they may be making.

"There's an opportunity to not just offer a trunk show, but more of an ongoing pop-up with a number of different small businesses," Alderson said. "In order to be financially sustainable, any brick-and-mortar shop must have an online option," said Alderson, who's startup helped physical retailers shift to online sales during the pandemic. "There without a doubt has to be a digital component.

"I don't think brick-and-mortars have to be 100% online to succeed," Alderson said. "But, they want to have options along with curbside pickup so they are meeting customers where they're comfortable."

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in SG

Singapore Singapore Latest News, Singapore Singapore Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Inside Santa Barbara County, Prince Harry and Meghan Markle's new home - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Why do we need to talk about it? They are cute they are loved It here in covid it’s harsh just relax be happy enjoy things cuz life is going to get harder
Source: BusinessInsider - 🏆 729. / 51 Read more »

New Zealand races to contain first coronavirus outbreak in over 3 months - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Wow She can't cover anymore. Least she’s proactive... many leaders could learn a thing or two from her
Source: BusinessInsider - 🏆 729. / 51 Read more »

Customers allegedly attacked a Chili's hostess over coronavirus policy - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. sad science
Source: BusinessInsider - 🏆 729. / 51 Read more »

At least 800 people died due to coronavirus misinformation in 3 months - Business InsiderFalse coronavirus information isn't just a nuisance, it could be deadly. At least 800 people have died as a result of misinformation about the virus that spread online during the first 3 months of the year, study finds. Failure to take it seriously? PressSec At least... Fox News and their propaganda have created a big problem. Most of it out of the Whitehouse, Russia, Facebook
Source: BusinessInsider - 🏆 729. / 51 Read more »