Colgate is taking aim at the oral care direct-to-consumer market with a new smart toothbrush called Hum.
New DTC product launches and e-commerce have become a bigger priority for legacy companies and CPG giants as people are doing more of their shopping online in the pandemic. Direct-to-consumer startups like Quip and SmileDirectClub have upended oral care in recent years with products like toothbrushes to retainers. Now, Colgate is taking aim at the market with a new smart toothbrush.
Like other smart toothbrushes, Hum has a digital app that people can use to track and get improvement tips on their brushing habits while racking up points that can be redeemed for Colgate products like brush heads. "It's about testing, learning, and optimizing so that we have the data to really understand what works for the consumer and use it to scale and make our broader efforts so much stronger," said Rekha Rao, VP and general manager of North America digital commerce at Colgate-Palmolive.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Singapore Singapore Latest News, Singapore Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Inside Santa Barbara County, Prince Harry and Meghan Markle's new home - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Why do we need to talk about it? They are cute they are loved It here in covid it’s harsh just relax be happy enjoy things cuz life is going to get harder
Source: BusinessInsider - 🏆 729. / 51 Read more »
Business Insider Subscription - Sign up TodayAs a BI subscriber, we’ll take you inside the companies you care about, industry analysis on new trends, and important interviews and info you can’t afford to miss. Subscribe now for up to 50% off your annual subscription
Source: BusinessInsider - 🏆 729. / 51 Read more »
Not wearing a mask becomes the new symbol of American politics of fear - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Inside Santa Barbara County, Prince Harry and Meghan Markle's new home - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Why do we need to talk about it? They are cute they are loved It here in covid it’s harsh just relax be happy enjoy things cuz life is going to get harder
Source: BusinessInsider - 🏆 729. / 51 Read more »
The 12 fastest-selling new cars during the pandemic are almost all SUVs - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. GretaThunberg got triggered... Better story: Why would someone purchase a brand new car given economic uncertainty, during a pandemic.
Source: BusinessInsider - 🏆 729. / 51 Read more »
New Zealand races to contain first coronavirus outbreak in over 3 months - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Wow She can't cover anymore. Least she’s proactive... many leaders could learn a thing or two from her
Source: BusinessInsider - 🏆 729. / 51 Read more »