As a result, Apple removed Fortnite from the App Store, and Epic filed a prepared lawsuit shortly after.
Epic is the latest high-profile mobile software maker to put pressure on Apple to change its App Store policies that require it take a 30% cut of sales on the platform.AppleOn Thursday, Epic Games, the video game giant behind Fortnite, challenged Apple by adding a new payment option to the game that circumvents Apple's 30% cut of sales it takes from developers through the App Store.of the App Store for blatantly violating Apple's rules.
It was an epic troll against Apple, the biggest company in the world, as it flirts with a $2 trillion market cap. And it was the latest major tech company to revolt against Apple's App Store policies, hoping to latch onto the current anti-Big Tech sentiment and use this moment to put a stain on Apple's grip on the mobile app ecosystem.
Over the last year or so, we've seen a growing list of companies speak openly and aggressively about their disagreement with the cuts Apple takes from the App Store. Some of them even used Epic's stunt as another chance to poke Apple.
karaswisher epic fail? Android allows 3 party app stores. If asian kids find out they can't play games on MacBook and iPhone, they'll never buy them. Many games (top ranking 1~10 battleground dungeonfighter etc) are made by unreal engine. Apple block the engine yesterday.
karaswisher I dont like Kara Swisher. He is so ugly.
karaswisher Yep. Duopolies SUCK.
karaswisher Since Kara is your tech guru can you buy her some lights for her spots. She’s either in sunglasses or shadows depending on the week. odd
karaswisher This is the same woman who “covers the tech sector” and didn’t even know what the word “troll” meant. pathetic
karaswisher Found her!