This Family-Owned Bandage Company Was Founded for People of Color

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Family-owned bandage company, Browndages, was founded for people of color.

Browndages was founded in 2018 when Intisar Mahdi and her husband, Rashid, were inspired to provide a better experience for their family. “The bandages we were buying did not match the flesh of our family,” Intisar toldPhoto: Courtesy of King Day Productions.

Also drawing from personal experience, Browndages has developed a line of more whimsical bandages for kids. The couple noticed that their three children—now ages five, eight, and 10—were very interested in wearing colorful bandages that had princesses and superheroes on them. “But none of those images that we’d purchase looked like them,” Intisar says. Secondly, “they couldn’t really grow up to be a princess.” As an alternative, the Mahdis had the U.K.

Recently, the brand earned the attention of Instagram after Lupita Nyong’o posted herself with a Browndage on her knee. “Finally, a bandage that blends!” Nyong’o exclaimed. “Thank you, Browndages for helping me conceal my clumsiness.” Intisar is still on a high from the post. “It felt really good to be seen by someone on her level,” she says. “It gave us exposure in places that we may not have reached otherwise.

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browndages Amazing.

browndages TBH has had a clear Band-aid out for some time.

browndages As a makeup artist, I've been wondering for 30 years when this would happen! JC, took long enough.

browndages Racist bandaid!

browndages The fact that anyone even truly cares about the color of a BAND-AID is absolutely mindblowing. But then again, I'm not surprised in America 2020 😂🤣Ridiculous ClownWorld HonkHonk

browndages Thank you for this ... life saver

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