a complaint with European regulators in 2019, which developed into the ongoing antitrust investigation Apple faces in the EU.
. As of now, no single company can challenge the 30% fee policy — Apple acts as the gatekeeper to the 1 billion global iPhone users, making it easy for the company to take a "my way or the highway" approach to bargaining. A coalition of companies that operate popular iOS apps, however, stand a chance of demanding concessions from Apple by threatening to collectively leave iOS. For Epic, the success of this strategy depends on whether it can convince big names to join the coalition.
Apple would have a hard time quelling consumer unrest if, hypothetically, Epic, Spotify, Netflix, and Facebook all withdrew their iOS apps until Apple amended its policy.
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