Suzy has clients including Microsoft, Johnson & Johnson, Nestle, Kraft-Heinz, Chipotle, and Crayola, andThe platform has a panel of 1 million US consumers called Crowdtap, that lets marketers conduct surveys and real-time research on subjects ranging from product development to ad effectiveness testing. The company has increased its client list by 80% in the past year, to over 250, according to Britton.
Microsoft, for example, used Suzy to cut its consumer research costs and move faster in the pandemic, said Geoff Colon, head of Microsoft Advertising's brand studio, while supplement startup SmartyPants Vitamins used it to make decisions on product packaging and test ad messaging, according to its SVP of brand Clay Nichols.Suzy sells itself as a "human intelligence platform" that helps companies make better, and more informed decisions faster.
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