Lil Nas X, LeBron James… Celebrities branch out into the children’s book market

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Having stormed the charts with his hit “Old Town Road”, Lil Nas X has now branched out from writing songs to pen his first children’s book, “C for Country”.

American singer-songwriter Lil Nas X will publish his first children’s book, “C for Country”, on Jan. 5, 2021. Image: Johannes Eisele/AFP

You might know them as musicians, actors and talk-show hosts, but they may be known to your children as the authors of their favorite bedtime stories. Large numbers of celebrities including the likes of LeBron James and Jimmy Fallon are launching titles in the booming United States market for children’s books, which has generated sales of $2 billion since the beginning of this year.

The work, which tells of the American singer’s fantastic adventures with his trusty pony, Panini, features illustrations by Theodore Taylor III. It also aims to teach children aged 3-7 the letters of the alphabet with an introduction to cowboy hats, wide-open pastures and a selection of all things country.

Lil Nas X has modestly announced on social networks that “C for Country” will be the “best kids’ book of all time,” however, the 21-year-old singer-songwriter is not the only celebrity bringing out works for children.

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