the WNBA, NASCAR and UFC — helping grow its customer base from 150,000 when she started to over 250,000, according to the company.Gordon has quickly risen up the ranks at Anheuser-Busch InBev, leading brands like Bud Light and Michelob Ultra along the way, and now oversees a digital media budget of more than $150 million.
Most recently, she helped launch Dunkin's national fall campaign, which the company says is its most efficient campaign launch since 2018, with Dunkin' paying 60% less than it has in prior national launches to boost incremental store visits.The digital payments space is getting increasingly crowded, but Kannan is helping PayPal stay competitive with robust consumer data.
He helped push out a new tagline, "For Real," led purpose-focused campaigns like "Cultivating the Future of Farming," tested new menu items like cilantro lime cauliflower rice, and helped roll out items like the queso blanco and carne asada — leading to a 7.5% bump in new customers. She also was behind HBO's Webby Award-winning pro-social marketing campaign called "It's OK" that sought to destigmatize mental illness by discussing the mental health issues portrayed in HBO shows.Zelle has a formidable competitor in Venmo, whose name is synonymous with peer-to-peer payments. But 3-year-old Zelle has defied the odds under Lowry.
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