, 25, works full-time as an associate at a commercial real estate firm, but spends nearly 20 to 25 hours each week creating new videos and content for her YouTube channel and Instagram.
Hawkes creates "Come Thrift with Me" videos, a content category that has surged in the last few years,She developed her style and audience by posting on Instagram IGTV and Stories, including a "Thrifty Thursdays" series. Once she made the jump to YouTube, many of her followers on Instagram followed her to YouTube, and her audience grew.
Creators with at least 1,000 subscribers and 4,000 watch hours can monetize their YouTube videos through AdSense. Factors such as length, watch time, type of video, and audience demographics impact how much money a creator earns. Haul-style videos perform well on YouTube, she said, especially when there's a dollar amount in the title. One recent video, "," has received over 50,000 views so far. Hawkes also had pitched a local thrift store for a partnership on this video, and the store provided a $100 gift card in exchange for photos and publicity it got from the video.But she's careful to not put too many ads in one video to avoid losing viewers.
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