Snap transitions nonskippable ad format out of pilot stage - Business Insider

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The expansion of premium video content and advertising options on Snapchat could bring the app into greater competition for TV budgets

With a reach product like First Commercial, Snap is offering brands a significant share of that audience through one video campaign—throwing the company into the same competition pool as TV networks at a time when less flexibility in ad commitments has made some

wary of TV campaigns. To that end, Snapchat's video ad revenues will rise 20.8% in 2020 to $636.2 million, according to our October 2020 estimates.Join other Insider Intelligence clients who receive this Briefing, along with other Media, Advertising, & Marketing forecasts, briefings, charts, and research reports to their inboxes each day.

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