DBS to help STB launch tourism promotions, digitalise businesses in the industry

SINGAPORE - The Singapore Tourism Board and DBS are partnering to stimulate domestic tourism demand in the immediate term as well as drive cross-border demand and tourism industry development in the middle to long term.

In addition, DBS and STB will help local small and medium-sized enterprises in the tourism industry accelerate their digital transformation. Moreover, both parties will create and distribute content to increase awareness, consideration and consumption of local tourism experiences and brands. Similar to their tie-up for the domestic market, DBS and STB will customise content and introduce promotions and products for international visitors.DIGITALISING TOURISM BUSINESSES As more locals are shifting their everyday payment and banking needs to mobile phones and online platforms, DBS and STB will help home-grown tourism SMEs transform digitally so they can reach out to customers more easily and boost customer engagement.

Singapore Singapore Latest News, Singapore Singapore Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

MICE industry roadmap launched to guide resumption of business eventsTHE meetings, incentives, conventions and exhibitions (MICE) and events industry will have a clearer path to resuming business events safely and pivoting to hybrid events, with the launch of an industry roadmap by the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) on Thursday. Read more at The Business Times.
Source: BusinessTimes - 🏆 15. / 51 Read more »

Global cooperation necessary to digitalise shipping industry and enhance global tradeSINGAPORE - Digitalising the shipping industry can enhance global trade, but it will require stakeholders around the world to cooperate, said Senior Minister of State for Transport and Foreign Affairs Chee Hong Tat on Thursday (Oct 8).. Read more at straitstimes.com.
Source: The Straits Times - 🏆 8. / 63 Read more »

SACEOS launches industry resilience roadmap for Mice, events sectorTHE Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) on Thursday launched a roadmap for the meetings, incentives, conventions and exhibitions (Mice) and events industry to guide the safe resumption of business events. Read more at The Business Times.
Source: BusinessTimes - 🏆 15. / 51 Read more »