Screenshots from Instagram Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Platforms like Instagram and YouTube have been rushing to compete with TikTok's success by launching their own short-form video features.
As TikTok continues to face threats of a potential US ban, Instagram Reels has developed more creator and marketer interest. My colleagues Sydney Bradley, Dan Whateley, and I broke down what content creators, brands, and anyone in influencer marketing should know about Instagram's new feature. " marketers told us that Reels doesn't have to replace TikTok for it to be a success. If Reels appeals to Instagram-first creators who aren't using TikTok, then the feature could drive revenue — similar to how the Snapchat-copying "Stories" format worked starting in 2016.
and 409,000 followers on Instagram, told Business Insider that posting Reels helped his Instagram account double in followers in just one month. He repurposes a lot of his content between TikTok and Reels, but for Reels specifically, he will make sure there is something visually enticing at the start, since the sound is not automatically turned on to order to grab viewers' attention. Influencers with around 100,000 followers or more could charge between $5,000 and $40,000 for a sponsored Reel, according to Reesa Lake, partner and executive vice president of brand partnerships at the talent agency Digital Brand Architects.
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