Like any good brand-activism marketing campaign, National Breast Cancer Awareness Month is about corporate profit and customers' desire for ethical consumption.This branding is not only unhelpful, but is actively harmful to its cause. This October, it is time to bring some awareness to the awareness industry. It comes as no surprise that National Breast Cancer Awareness Month was originated by a multinational pharmaceutical company.
In the 1980s, Zeneca Inc. partnered with the American Cancer Society as they began the awareness campaign in conjunction with a breast cancer screening program at the company.$400,000. The total costs to the company if they choseWhile AstraZeneca has since added that "the health of women is also a motivating factor," BCAM was conceived by a company that not only profits from the epidemic, but.
Born from a desire for profit, the current state of Breast Cancer Awareness Month continues in this tradition. , the activist group Breast Cancer Action writes: "The cancer industry consists of corporations, organizations, and agencies that diminish or mask the extent of the cancer problem, fail to protect our health, or divert attention away from the importance of finding the causes of breast cancer and working to prevent the disease.
The money trail of funds allocated to cancer research is nearly impossible to track, because any company can put a pink ribbon on its products with no oversight.
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