Q3 Media Earnings Season Puts Streaming Center Stage

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Q3 earnings season is in full swing and the media industry is up next to deliver financial results in the coming weeks. VIP media analyst and correspondent heidi_chung lays out three key themes to keep an eye on

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Look for that to be the balancing act many media companies are going to strike in Q3: distracting investors from the current woes with enticing prospects for the future from their own Netflix wannabes. After getting pummeled in the second quarter, advertising revenue in the media sector is expected to have improved notably in Q3. Spending on ads is directly correlated with the health of the overall economy, and although the macroeconomic backdrop is improving, the U.S. economy is still technically in a recession. So while ad revenue is likely to see improvement versus Q2, it won’t be positive compared with last year.

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