AT&T Reports 8.6M HBO Max Activations In Q3, Beats Wall Street Earnings Estimates

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AT&T said 8.6 million customers activated their access to streaming service HBO Max in the third quarter, more than double the 4.1 million in the previous quarter. The company edged Wall Street…

was the last major company to launch a streaming effort, joining Disney, Apple and NBCUniversal in the effort to slow Netflix’s momentum. HBO Max has faced an additional complication in that customers paying for HBO via their pay-TV or wireless plan have access to the service but need to activate it. Others pay $15 a month to sign up without any other subscription.

The company said it lost 590,000 video subscribers in the period across its satellite and cable offerings. The Entertainment Group, which houses the pay-TV operations, had revenue of $10.1 billion in the period, down 10.2% versus the year-ago quarter, reflecting continuing declines in video subscribers and legacy services and lower ad revenue.

COVID-19 has taken a toll on the company as with others in the media business, with total revenue falling from $44.6 billion in the same quarter a year ago. Television advertising, a major driver for the company, has been hit hard in 2020 but it rebounded in the third quarter as NBA games shifted later in the year. The operating income margin at WarnerMedia was 23%, down from 34% a year ago., which has been a non-event in the U.S. due to theater closures and restrictions.

Net debt for AT&T was $149 billion at the end of the quarter, down slightly from $151 billion a year ago. At the time of the Time Warner deal’s closing in 2018, debt was $180 billion and the company has worked assiduously to sell off assets to pay it down, shopping DirecTV and advertising and video game operations.

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Anyone who signs up for AT&T Fiber gets a free HBO Max activation so... I mean... It's not all people rushing to sign up for the service. I logged in but haven't watched anything on it. No Fire TV app even.

It what about Roku users?

It's the deep bench of classic films dating back to the 1920's that impressed me and my friends. This is a library of quality films. hbomax

Now announce a “Question” HBO Max show. Thanks.

HBO MAX DC COMICS ORIGINALS HARLEY QUINN S3 TITANS S3 DOOM PATROL S3 YOUNG JUSTICE S4 ZACK SNYDER'S JUSTICE LEAGUE JUSTICE LEAGUE DARK THE SUICIDE SQUAD PEACEMAKER ADAM STRANGE ADVENTURES AQUAMAN KOA DC SUPERHERO HIGH GREEN LANTERN CORPS BATMAN GOTHAM CENTRAL HBOMAX

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