Influencers have become a key talking point for some CEOs at publicly traded companies.
CEOs have described the positive impact creators have had on sales, discussed social-media ambassador programs, explained why influencers aren't a fit for their brand, and even called out individual creators like Charli D'Amelio as partners.
"For those of you who are not on TikTok, Charli is the most followed person on the platform with over 82 million followers," Fran Horowitz, CEO of Abercrombie & Fitch, told investors during the company's Q2 2020 earnings call in August. Executives at Levi Strauss & Co., V.F. Corporation , and Designer Brands all mentioned creator partnerships as a key tool for influencing customers and driving sales during earnings calls.
"Some of this content drove our highest customer engagement and direct sales levels to date, with Instagram up 35% for Express and up 62% for ExpressMen," he continued.Many execs described projects with specific creators on calls with investors this year. Charli and Dixie D'Amelio, Marsai Martin,, Kim Kardashian West, Jenni Farley, and the podcaster Joe Rogan garnered mentions from companies like Stitch Fix, Coty Inc., and Abercrombie & Fitch.
Gary Medved, the CEO of Mace Security International , told investors that hiring influencers wasn't cost-effective for the company.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
thanks
Singapore Singapore Latest News, Singapore Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Over 50 execs have praised influencer marketing to investors in 2020 - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Top gaming brands hiring influencers for YouTube, Instagram posts - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Great side profile Ninja In less than a decade, the realm of professional sport has been taken by storm by the rise of eSports.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Top talent managers for micro influencers: Instagram, YouTube, TikTok - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. promote talenthunt
Source: BusinessInsider - 🏆 729. / 51 Read more »
Travel startup Sherpa wins investment from early Fitbit investor - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. If you looking for any Stationary Design then I am requesting you to please visit here Check it out! Do You Want To Create 10 Amazing Animated Logo Intro Video In $5 ? Contact Me : LogoAnimation MadeOnFiverr Top Logo Animation Best Logo Animation BITCOIN IS GOING NUTS!! It is up over $500 to $13.7k and it isn't suppose to slow down till 20k!!!! SHES A PEACH 🍑!!
Source: BusinessInsider - 🏆 729. / 51 Read more »
Target these European cities if you're a real estate investor in 2020s - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. BITCOIN IS GOING NUTS!! It is up over $500 to $13.7k and it isn't suppose to slow down till 20k!!!! SHES A PEACH 🍑!! 90% of news about covid and trump
Source: BusinessInsider - 🏆 729. / 51 Read more »
63% of investors have changed their portfolios ahead of the US election, UBS finds - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. this is terrible news I wonder why... jk I know why; In case Biden wins, investors know market will go in a recession.
Source: BusinessInsider - 🏆 729. / 51 Read more »