Here's how the CEO of Dunkin' made the chain a pandemic-era success - Business Insider

Jennifer Graylock / StringerDunkin' Brands agreed on Saturday to be acquired by Inspire Brands in a deal that would catapult the company's value to nearly $9 billion.

Dunkin' has fared particularly well during the pandemic, when other brands and independent restaurants have experienced heavy blows. This is due, in large part, to the strategy and leadership of CEO Dave Hoffmann, who led the company through a major rebrand in 2018. Here's how he did it. In the two years since he became Dunkin' CEO, David Hoffmann has led a company-wide rebrand and a massive franchise expansion. But that's just the start of his ambitions for the beloved brand.

Interesting to see how businesses evolve over time

The people did this. You’re welcome suits.

$11.3B.. and the wages are still too low for their workers.. and their coffee still stinks. Sad.

Interesting read

Didn't he just drop the donuts from the name?

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