are reopening during the last quarter of 2020. Yet uncertainty remains. In some states, businesses have reopened in recent weeks only to be told to close or reduce their capacity for customers. It's becoming increasingly challenging to plan for the future. Consequently, many business owners and leaders might wonder how they can develop a growth strategy for 2021. to provide purpose for your business and help you set realistic goals to accomplish in the coming year.
Once you define what you can do — even if it requires an adjustment in the business environment — you can then build quantitative goals and a set of tactics for achieving them. How small retailers are handling supply chain disruptions and limited inventory as the holiday season approachesIf your small business develops new products, then your 2021 business strategy should address those launches with a new understanding of the changes wrought in 2020.
For marketing purposes, you also have considerable time and opportunity to plan content and provide access to similar valuable resources that provide information to your customers and prospects. These tactics might not deliver immediate revenue, but it can be effective to engage prospects now so they are ready to buy when things improve. Look at the blank canvas 2021 offers as an opportunity to improve. Some businesses may have been putting off a complete digital transformation.
These strategic plans can address different scenarios like ongoing health concerns, reopening at a slower pace, continued openings and closings, remote and on-demand environments, and full reopening. Build out each of these plans, using the experience of 2020 to help develop key tactics. Many of these tactics may have already proven effective this year or they may be ones you are still testing.
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