Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.The value of Southeast Asia's e-commerce sector is estimated at $38 billion and is on track to surpass $150 billion by 2025.
Shopee is investing in digital inclusion to help new and existing merchants recover from the pandemicVisit Business Insider's Transforming Business homepage for more storiesWhile much of the retail sector in Southeast Asia was hit hard due to lockdowns and other restrictions in the early months of the COVID-19 pandemic, e-commerce continues to grow at speed, with consumers and merchants alike increasingly turning to online platforms.
Riding this boom is Shopee, the leading e-commerce site in the region measured by average monthly active users. Headed by CEO Chris Feng alongside COO Terence Pang, Shopee launched in Singapore in 2015 as a social-first, mobile-centric marketplace. Here are four key strategic factors driving Shopee's journey from ambitious startup to a regional retail powerhouse.Southeast Asians are the most engaged mobile Internet users in the world.
By understanding each market and its user behaviors means Shopee is able to respond to their needs. As well as having local offices and teams in each of the markets it operates, each market is highly localized in its product categories and marketing campaigns.
ING_news Best place to buy fake cheap goods