Nearly a year after Google announced it would be ending support for third-party cookies, analysts seem optimistic about a Plan B that several top public ad-tech firms are collaborating on.
A new targeted advertising initiative called "Unified ID 2.0" will rely on hashed and encrypted email addresses from consumers who opt-in. Here's what analysts say the initiative means for companies that help with advertising on the "open internet."Source: Nasdaq
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Pro Bitcoin shook up finance by ditching the fed
Pro So what I gather from that is likely will have all sorts of new spam soon