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The Big Business of Being an Ally

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'A lot of influencers I’m friends with were all blowing up my phone, wanting to get my advice. ‘Should I post? What should I say?' We need to teach them—and charge them.' chrissyford danielleprescod

On May 29, Chrissy Rutherford set up her phone in her bedroom and pressed Record. A beauty and fashion expert with over 145,000 Instagram followers and a decade-long career working in fashion media , she was accustomed to using social media to express herself. But this time was different. “I don’t know George Floyd and the many that came before him,” she said to the camera. “But understanding that someone has been murdered for having the same skin color I have, it’s a lot to deal with.

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