Why marketers from OZY Media and Lowe's say authenticity is key - Business Insider

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Watch executives from OZY Media and Lowe's explain how they stay creative and sell their ideas, even to skeptics MediaLink ad

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Michael Kassan, chairman and CEO of Medialink, talks to Carlos Watson, CEO and co-founder of OZY Media, and Marisa Thalberg, executive vice president and chief brand and marketing officer for Lowe's, about how art and culture intersect with marketing.Watch the video, "Vision and Voice," above.

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