GM's credit card business for $2.5 billion. The bank's strong moves into the lucrative credit and lending space position Goldman to significantly raise its consumer business's bottom line.
. Once Goldman launches its debit card in full, it will need to find a way to distinguish itself from competing checking account offerings from other digital banks . Its first strategy should be to try to cross-sell the account to its existing loan and high-yield savings accounts, as its deposits have been on the The technology that Marqeta can bring to the Marcus checking account—such as spending insights data and mobile wallet compatibility—could help boost its value proposition to clients that already enjoy its user interface, as well as those looking for a slick digital user experience.
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