Edelman's bet is that combining data and intelligence capabilities with its traditional business of advising clients on communications issues can win it more assignments.
The agency is also automating some of the manual work its employees do with a tool called Atlas, which helps figure out which journalists to pitch — work that could previously take hours.
'Public Relations' = Mental Manipulation Edward Bernays, father of Public Relations, wrote 'Engineering of Consent' and 'Crystallizing Public Opinion'. Thats dual edged sword.
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