In less than four hours, 65 commercials costing an average of $5.6 million per 30-second spot aired in front of 91.5 million Super Bowl LV viewers, according to the market-research firm Kantar Group.
The total spend during the 2021 game was an estimated $485 million.“An uncomfortable aspect in marketing is that calculating the true return on investment is always elusive,” said Derek Rucker, a marketing professor at Northwestern University who with his colleague Tim Calkins has run the Kellogg Super Bowl Ad Review for 17 years.
There was a superbowl this year?
Commercials are when I grab another beer or go to the restroom
MY OPINION---NO--IT WAS NOT WORTH IT! I STILL -BUY- products and services--I AM NOT --SOLD--TO!! I LOOK FOR NEW STUFF ON LINE--NOT ON TV!!
I don’t remember any! So no, not worth it!