which it says lets consumers opt-in to gain control of their data. On the other side, brands and publishers can tap into that data. It's the company's solution to deal with the deprecation of third-party cookies.
Macquarie analysts said the type of announcement that came from Google on Wednesday usually causes stock volatility on the perceived headline risk. "But we believe that while this is yet another twist in the evolving ad tech landscape, the outlook for TTD, RAMP and CRTO is more or less unchanged."responding to the news, LiveRamp said Google's announcement is in line with what it's been advocating.
Macquarie analysts said the firm's outlook on Criteo was unchanged following Google's announcement, and noted Criteo has been an active contributor to Google's privacy initiatives.
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