Sunday, 07 Mar 2021 11:18 AM MYTSubscribe to ourKUALA LUMPUR, Mar 7 — Malaysia becomes a gateway for Japanese products to the Asean market as envisaged in the Japan Mall project that aims to promote international online sales of a wide selection of cosmetics and foods through purchase-and-sales support from major e-commerce sites overseas.
In response to the growing demand for souvenir confectionery in Malaysia, Onozawa said Jetro is currently holding a regional souvenir fair, mainly for products from Hokkaido, Okayama and Kyushu from January to March this year, as overseas travel and local souvenir purchases are not possible due to the Covid-19-lockdown.
“The sales of products from Okayama are slightly slower, maybe because these products were just launched in Malaysia this year and we intend to raise awareness of the Okayama region,” she added. Nobuyuki Watanabe, managing director of Yoikigen Co Ltd, who represents the company in the Japan Mall promotion, said this is the first export and sales of the company to Malaysia this year.