When Nathan Hopkinson noticed his bookings falling last year, he invested the extra time spent at home into boosting his social-media presence.“I started posting on TikTok regularly - and the rewards have been immense.”“I’ve had way more interest from high-end clients,” he added.Authenticity is at the core of this trend, as influencers attract followers who feel connected to the person, rather than the brand.
“It's great to see the fashion industry embrace diversity more in the marketing of their products as it's more representative of consumers in real life.” Being able to style themselves, take and edit photographs meant “the costs are significantly lower”, while well created content could “rival magazine editorials” and deliver more accurate results than print advertising.
Influencers ? No They just advertise everything and anything ..
DefundTheBBC who?
It helped make thick people famous
Don't you mean how the stupid teenagers listen to stupid people and ended up doing really stupid things !!!
Soon to be replaced by Virtual AI Models
The pity is, you never now how will they influence you....😄
Who gives a fuck about the fuckwits
But did they really?
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Source: The Guardian - 🏆 84. / 53 Read more »