“I actually think now is a great time to start a business, because the playing field has been leveled. Everything is upside down. This is when you can find opportunities,” says self-made businesswoman, producer and best-selling author Bethenny Frankel speaking about why a downturn is the ideal time to launch a new business.
Frankel doesn’t sugarcoat what it takes to stand out or get ahead. “You have to be honest with yourself. Not everybody's cut out for this,” she says, when talking about why you can’t exclusively rely on a good idea or a relentless work ethic to launch you out of the entrepreneurial starting gate.about her new show and about building resilience, and any hard-won wisdom she might have for aspiring entrepreneurs, regarding what it takes to rise to the top in today’s competitive landscape.
For those who doubt they have the knowledge, experience or skill set they perceive to be the prerequisites to building a successful business, what advice do you have? Unexpected setbacks and challenges are inherent to building a business and navigating career ambitions. How have you learned to bend and not break when you hit these inevitable setbacks?
During those times when you feel unmotivated or hit a creative wall, what do you do to unlock new thinking or give yourself a moment to reset? “It’s about quality versus quantity. Spend time with your children and be present; spend time with your family and your partners and be present. And when you're working, be present. Everyone around me laughs and jokes about the fact that no one hates hair and makeup more than I do. But if I have hair and makeup on, I will do 500 things on that day, because once I peel off this mask, I don't want to do anything the next day. Do not waste my time.
Boss!
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