US equity firm Sassoon approves R692bn for possible investment in SA

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J Sassoon Group, which is more than 500 years old and is the world’s oldest independent family-owned investment firm, planned to launch a Joburg office before the end of the year. busrep

CAPE TOWN - US PRIVATE and equity investment firm Sassoon Group has approved $50 billion for possible investment in South Africa over five years, chairperson David Sassoon told Business Report yesterday.

The $20m was the first investment that formed part of $100m private equity funding that was available to invest in emerging, entrepreneurial and innovative businesses in South Africa. He said the investment in Bluedrop Energy was the beginning, and there would hopefully be many more investments in South Africa and on the wider African continent in future,“Private equity firms, whenever they look at new investments, the focus is generally on the exit strategy and the immediate gain they can realise.

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