The New 'Gossip Girl' Is Already Having an Impact on the Fashion Industry

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Before a single episode has aired, we've seen looks from the HBO Max series go viral — and inspire designers.

of the actors filming on the steps of the Met in their uniforms and were particularly struck by Jordan Alexander, to the point that she became a sort of muse and jumping-off point for the brand's Fall 2021 collection. The line hasn't yet debuted to the public, but it was released to buyers earlier this year. It was also sent to the "Gossip Girl" costume department.

Still, Phillips has a feeling having a presence on the new "Gossip Girl" will be different — and more consequential. “Obviously, it's fun when you get an item on a TV show, but it's not the caliber of this," she says. "It's truly a fashion moment — this and 'Sex and the City.' I think this can be very impactful."is another New York-based contemporary brand that has been sprinkled throughout the new "Gossip Girl," on a range of characters.

"This is going to be a really high-profile show that people are going to be talking about," Siskin says. "I feel, to me, it's the next, modern ',' [in how] it's going to resonate. Who wasn't talking about 'Bridgerton'? There's that power behind it." Daman ended up consulting on and styling Alice + Olivia's Fall 2021 virtual presentation, which debuted in February. "We wanted it to feel true to what the original 'Gossip Girl' was, but also think forward to what the next 'Gossip Girl' is," Bendet says. "We wanted it to feel modern and now, but also wanted to reference some of the moments and characters of the past, and I think he helped us put a little bit of a spin on everything.

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