“One in 10 women have it. It means, essentially that most people don’t ovulate regularly. But I just straight up don’t ovulate,” Diamond says. “Often people don’t find out for a very long time about various pathologies and conditions that they have in the fertility world, for a variety of reasons.Armed with this personal health update, Diamond made quick decisions related to her own family planning.
“Following the pregnancy loss, we went through a fertility journey that required additional interventions,” she says. “And I just felt like something was missing from the medical piece of the infertility journey.”Article content “Between the way that we talk about fertility, which is actually how we don’t talk about fertility, and the way fertility culturally is framed from a brand perspective — I thought, ‘This is not good,’ ” Diamond recalls. ” ‘We need to fix this.’ ”, a Toronto-headquartered, direct to consumer company that offers “personalized fertility care.”Article content
“What’s more, men and people with sperm are left out of the conversation; when sperm contributes 50 per cent of the genetic material they absolutely should be proactive in their care as well.”“We are ensuring that our products cover off both egg and sperm, are highly bioavailable and easily absorbed, and have dosages that can be customized to their needs,” Fitzgerald says.
In the fall, the company will launch four at-home tests that are done via urine or semen , priced from $14.50 to $42, including a pregnancy test, ovulation test, sperm test and a patented ovarian reserve screening test.
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