More electric pickup trucks are coming to market. The question now is who will buy them?

Several new electric pickup trucks and SUVs are coming to the market in the next few months, raising hopes they will help tip the scales in favor of electric vehicles by offering people their desired style.

Earlier this month, General Motors said it would be ready to unveil an electric version of the Chevy Silverado, its top-selling pickup truck, at the CES trade fair in January. It will update investors on its production plan when it reports third-quarter results in mid-November, it said. The new Rivian trucks are “amazing,” but they start at $70,000, “which is where most full-size trucks top out in price and beyond what any midsize truck costs,” he said.

“We just don’t know what the market will look like,” said Michelle Krebs, an analyst at Cox Automotive.

Prolly will be the same or be a little higher from everyone wanting to go electric. It will stay the same aimed for people with high level incomes to afford these anymore. Once upon a time they were aimed for everyone to have one in all levels of income.

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