Amazon Web Services BrandVoice: Taking Pole Position In Your Industry: Learning From FORMULA 1

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Taking pole position in your industry: Learning from FORMULA 1 Sponsored by awscloud

) pit stops. An F1 fan myself, I will explore the world of F1 in this blog post about digital transformation. Why? Because behind each on-podium champagne shower stands an ultra-high-performing, innovative, agile, and data-led organization, obsessed with continuous improvement.As much as the pit stop draws the attention, it isn’t the best example of collaboration in F1.

Ask a few of your employees how they think their job contributes to the organization’s success. It can lead to fascinating discussions and will teach you a lot about your people, and what the world looks like from their viewpoint. A few years ago, I decided on a radical organizational change after putting my full organization chart up in my office. I couldn’t understand the purpose of over a fifth of the boxes on the wall—not a great sign of clarity of contribution.

Making data central to decision making and using it to simulate scenarios can help most organizations eliminate biases and envision the future. Interestingly, as much as the F1 teams use data, they also recognize its limitations. To complement the hard measurements from the hundreds of sensors, engineers pay special attention to the “feel” of the car as experienced by the driver. Sometimes the data indicates all is OK but the driver senses something is off.

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