Known For Its Startup Data, Crunchbase's Software Business Is Quietly Making Millions

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The platform has evolved into a multi-product business intelligence platform for private and public companies

Crunchbase.

For many in the venture capital industry, Crunchbase is the mothership of free startup and VC data. The platform is flush with funding round information, inhouse reported startup stories, and diversity tracking metrics and trends. It’s also a tool to check valuations and funding totals without the paywalls that come with industry competitors including PitchBook and CB Insights.

Crunchbase has been building and scaling a proprietary sales software — largely in the background — that uses its database to make it easier for B2B companies to find potential customers. The more companies find success with the software, the better it becomes at recommending leads. The concept came from CEO Jager McConnell who has been thinking it through for more than a decade, and had previously tried to build it while on sabbatical from Salesforce.

When he took the helm in 2015, he imagined it could become a Spotify or a LinkedIn for companies to connect and find each. “Spotify is in my mind a next-generation consumer software,” McConnell tells. “They put you into a bucket of users like you. I’m learning about other types of music that the group listens to and applying that to find great music. That doesn’t really happen in the enterprise world and it should.

Crunchbase’s subscription software now counts more than 60,000 paying users that put the company on track to reach $38 million in ARR by the end of the year. The platform launched the latest version of the three-tiered prospecting software in, which has driven 87% of the net new ARR creation. The company has also seen its data licensing business result in more than 6 billion API applications since inception.

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diversity tracking metrics and trends - I will do no business with them.

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