The Super Bowl is a high-stakes game — and not just for the players on the field. Advertisers shell out millions for seconds of airtime, with often star-studded commercials beamed to 100 million U.S. viewers. This year, a new crop of marketers is aiming to score big with viewers: cryptocurrency companies.
This year, crypto companies are barging into the Super Bowl ad showdown, which as usual also includes more traditional advertisers like beer and car companies. The Super Bowl audience is a diverse mix, with about 4 of 10 viewers between the ages of 18 and 49 — a group that falls squarely in the demographic of crypto customers.
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