Women running their own companies? We love to see it. In our monthly series Small Business Spotlight, we chat with independent fashion entrepreneurs about their journey to be-your-own-boss status. Here, tips for raising funds, developing a marketing strategy, navigating social media, and more—straight from women who have done it themselves.
Without much business experience, however, Taylor didn’t know exactly where to begin. That’s when she enlisted the help of a small women-run consulting agency in New York City that helped Taylor connect with fabric suppliers and potential factories that could help bring her vision to life. Five years later, Ouisa saw its first collection drop in September 2021, with another one launching later this spring."Funding is something I’m still working on— it’s an ongoing challenge.
"We really want to educate people on how they can style all six of the capsule pieces together and how to work them into their existing wardrobes.""As a small business starting out, I was really reluctant to spend a large chunk of funds on inventory that I wasn’t sure people would buy. I’m not a gambler, so I wanted to play it safe, especially in such a risky industry.