Hydrow Raises $55 Million as the At-Home Fitness Industry Faces a Post-Lockdown Reckoning

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Rowing-machine maker Hydrow has landed another $55 million in funding to fuel its growth amid a shakeout in the at-home fitness industry.

"People are absolutely going back to the gym," Smith said."We support that, and we're going to be in your gym in your apartment building. And your home. And that hybrid experience is the new normal going forward.", or merging with a special purpose acquisition company, at a valuation of more than $1 billion. Peloton's market cap, for comparison, has tumbled to a little more than $7.9 billion, from a high of roughly $50 billion in early 2021.

"A key part of getting ready to be a public company is that ability to forecast ... that's really what rewards your valuation, and we are focused on that," he said."Every time somebody learns about rowing, they choose Hydrow." Hydrow doesn't disclose its financials since it's not a publicly traded business, but it said its revenue grew three times 2020 levels in 2021. It also said it counts more than 200,000 users today.

Data shows just how much more cardio equipment consumers scooped up during the pandemic compared with pre-Covid levels, as many sought to recreate some sort of gym experience at home.

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