The truth about living and doing business in South Africa: Discovery CEO

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South Africa has tremendous potential, and the narrative around the country is much worse than the reality, says Discovery chief executive Adrian Gore.

Speaking following the recent South African Investment Conference, Gore said that this disconnect between the narrative surrounding the country and what is happening on the ground actually creates opportunity.

He pointed to South Africa’s GDP data which shows that the country’s growth is too low, but also stable, which shows it has some form of resilience built into it. This is different from other BRICS countries and is more similar to the United Kingdom, he said. While Russia’s invasion of Ukraine has created tremendous uncertainty in global markets, it is also another example of South Africa’s resilience, Gore said.

“The economy is relatively well-placed compared to others to weather the economic storm. Of course, there are tremendous risks in there, but it does demonstrate the scale of the economy.”Gore said the contemporary view of South Africa is that the economy is small and unsophisticated – which is not the case.

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