Push notifications... and notifications, in general, are quite important for apps, especially social media ones. And we all know how annoying it is when Twitter randomly notifies you about someone's tweet, which is, at the same time, not that relevant to you. Well,
Twitter, understandably, wants to ensure you get the right notification and the right time, and on top of that, putting privacy first. The news was announced in a tweet by Twitter's head of consumer product, Jay Sullivan. Apart from saying the social media platform wants to give you relevant and engaging notifications, he didn't reveal anything else about the acquisition of OpenBack.
However, Twitter has more pressing issues with notifications as well, such as them being irrelevant to you or distracting you, instead of engaging you to go back on Twitter. Due to the fact that Twitter's notifications are often found irrelevant, a lot of users turn them off or stand them for some time and then decide to turn them off.