Tom Tom, the leading candy brand from Cadbury Nigeria Plc , officially kicked off the “Breathe For It” Summit on Thursday, 24th March 2022, in a virtual gathering, as part of its efforts to champion and encourage youth creativity and drive.
Cadbury’s Category Lead in West Africa, Morolake Emokpaire, gave more insight into the Company’s decision to champion this engagement. She said, “The reception we got from the audience on the summit, further emphasizes the reason we launched the “Breathe for it” campaign, which is to inspire, focus and build clarity in the pursuit of what Nigerian youth love. Our panelists were spot on in their delivery.
During the summit, the panellists urged Nigerians to always remember the history of Afrobeat as it evolves into a global sensation. According to Osagie Alonge, the evolution of Afrobeat is a combination of the creatives, creative managers, brands, and technology. He said, “It’s a combination of a few things.
The event, which saw Reminisce perform his trending song, “Hustle”, also ushered in a new era for Mani Lapussh, as the summit marked the premiere for his and Rema’s new song collaboration. This is one of the many benefits of his signing a contract as Tom Tom Boy.
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