They started a bespoke travel company that makes Asian jetsetters feel at home during holidays

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Bespoke travel designer Intriq Journey is carving out a niche in the travel industry by catering to jetsetting Asians with unique experiences. CNA Luxury talks to its three founders.

Are you one of those people who starts craving for a taste of home when you travel? If that happens to you on your next trip, do not feel embarrassed to whip out that packet of instant noodles you stashed away in your suitcase. Instead, savour your comfort food with pride –and be sure to give an extra loud slurp when your other travel companions look on with envy.

It can be simple, thoughtful gestures such as offering suggestions for Asian restaurants or ordering warm water for the table, but they also will not hesitate to go the extra mile, said Lim. Two years later, they decided it was time to strike it out on their own and launched Intriq Journey in early 2020 to focus on trips that have an “Asian twist” by catering to what travellers from Asia want.

Itineraries also differ depending on where the travellers are from. “The activities we develop for the Chinese could be different from those we create for Singaporeans. For example, when Chinese tourists travel to Vietnam, we may avoid visiting too many culturally similar sites such as Chinese-style temples,” Fan elaborated.

But the time spent on building the team, establishing relationships with their partners and keeping guests and clients engaged via webinars and other activities has paid off. Now that borders are gradually reopening, they are well positioned to reintroduce travel-starved clients to the wonders of exploring the world.

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