Basketball Forever, the NBA-focused subsidiary of sports media company Forever Network, has developed high levels of engagement on social media in Australia over the past four years and is trying to enhance that approach with NFTs.
In an interview with Cointelegraph, Basketball Forever founder Alex Sumsky, said that his company was going “all in” on NFTs — saying that the technology is more than just a token tied to a JPG and allows organizations to provide innovative ways to increase user engagement and provide fans with real utility.NFTs for example receive real world fan memorabilia and collectibles, regardless of where in the world they live.
If a user mints a hound that’s wearing particular items, they earn the ability to claim the corresponding physical items in real life. Certain traits and hounds will be linked to various NBA season triggers that would see certain holders sent to NBA games including flights and accommodation.
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