Facebook is pulling out of podcasts and plans to remove them altogether from the social media service starting on June 3.
Facebook announced various audio efforts in April 2021 during a hot market for podcasting and audio in general. But the company’s interest has waned, Bloomberg reported in April, and it’s now focused on other initiatives, disappointing some providers. In the note to partners, Facebook said it doesn’t plan to alert users to the fact that podcasts will no longer be available, leaving it up to the publishers to decide how they want to disclose that information. Live Audio Rooms will be integrated into Facebook Live, meaning users can choose to go live with just audio or audio and video.
That made Facebook’s entrance look inevitable, but only a year later the platform and its parent company Meta are heading in a different direction.
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We definitely thought they had a good shot and believed they had the right idea to try to democratize podcast discovery (it works for books, movies, restaurants, etc). But, there’s something to be said for being singularly focused like we are with the Goodpods app.
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